
In social networks there are thousands of accounts that are false, dedicated to rumors that people criticize, insult and much more. Facebook, the largest social network in the world seeks to remove inactive accounts; they have a false identity or advertising.
Create a false identity profile is very easy to do, with the help of robots can create hundreds of fake profiles, the “likes” of fake profiles usually fan pages directly increase the advertising image. This is a very serious problem because it calls into question his basic idea of Facebook.
According to the company Facebook, said more than 9% of its users are fake profiles or undesirable, for example published or sent messages “spam” or computer viruses. To fix this, Joe Sullivan, in charge of the security of Facebook said the company has a new automatic system to eliminate the “likes” that are not real, that is, marked by robots or fake profiles. This tool helps much when qualify if a brand or product is good and recommended by the registered users of Facebook.
Facebook’s aggressiveness against “like” false is palpable to see that half brand pages began to lose “I like you” significantly. For example one of the pages that have been affected by this new tool is an average brand lost 1% of all his followers.









